these images show a augmented reality application that they have in most lego stores, its a quite simple idea. it includes having the in-store user hold the box of lego that he or she desires and hold it up to the camera. once the camera recognises the box, it shows a quick movie on screen that is relevant.
we have decided to use a similar concept for the augmented reality part of our campaign and having seen this idea, we believe ours will be an effective and worthwhile section of the brief. we have a thought to link the uploaded images or videos of our lego creations up to a database that will also be connected to the LEGO friends community.